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|Session Name:||Why Owning Your Own IP is a Bad Idea: Giving Up Your Rights for Fun and Profit|
|Company Name(s):||Microsoft Game Studios|
|Track / Format:||Business and Management|
|Overview:||Conventional wisdom says you should always own your own IP. In the games space, we argue that the conventional wisdom is no longer valid. For independent developers to maximize their chance of popular and commercial success (and getting action figures made of your characters!), retaining ownership of your IP may be the worst decision you can make. Via case-studies and business model analysis (in and out of the game industry), we explore the best way for individuals and companies to succeed in creating long-lived, successful IPs by taking what may seem to be counter-intuitive steps at the IP ownership level.|