|Session Name||f2p Online Games: The Game Is Not Enough|
|Company Name(s)||Ubisoft/Bluebyte Germany|
|Track / Format||Production|
The free to play games market is growing fast. But many developers and publishers underestimate the work which is needed besides the game itself. This talk focusses on the issues we call OOC issues (out of client): Web Presence, Support, Payment Systems, Community Management, E-Marketing, basically everything which is needed to create a service to the customer, not just a game.