99.96% of us work on someone else's concept. We strive and struggle towards the day when we will work on Our Own Idea... but until then, we have a job to do. But how? How to enter into a project already underway, a brand that has been around for years, a movie game, or a genre that isn't even one you enjoy... and succeed? Even excel? How can you and your team be creatively satisfied and innovative in such an environment? Jason VandenBerghe has been doing this for longer than he'd like to admit, and he's here to tell you about how to survive, and thrive, in the world of IP development. Remember: there is no magic BULLET... but there is a magic GUN.