You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Why We Buy: A Game Designer's Guide To Transactions

Overview:

In this session, veteran online game designer Nik Davidson explores the psychology of the transaction - how a player perceives a transaction emotionally might have little to do with the actual economic impact of their decision. In some cases, this can work to a game's benefit! More often, however, it's disastrous.

This lecture will cover The Gain/Loss, The Deal, and The Gamble, and how each of these elements can and should be used in your games.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Online 2011
  • Nikolaus Davidson
  • Amazon.com
  • free content
  • Design
  • Design