This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Balancing Your Game Economy: Lessons Learned|
|Track / Format:||GDC Virtual Items Summit|
Did you know free users get access to 30% of content from the last 2 years?
Game art - check. Game design concept - check. Game code - check. Game economy - ... I knew I forgot something! Balancing virtual economies is often an afterthought when creating a new game, and unfortunately it's also the most important thing to game success. It's the one thing you can't screw up! While each and every economy operates a little differently there are some key best practices for balancing currency and pricing properly for a specific target market. Dan Hart, Chief Revenue Officer for Arkadium, will review key examples of how the company has successfully and unsuccessfuly mapped and balanced their economies for more than six hit social games on Facebook.