Session Name: | 150 Million Penguins Can't Be Wrong: Managing the Virtual World of Disney's Club Penguin |
Speaker(s): | Nicole Thompson |
Company Name(s): | Disney's Club Penguin |
Track / Format: | Customer Experience |
Overview: |
Nicole Thompson, executive producer of Disney's Club Penguin, offers a behind-the-scenes look at how the Internet's largest virtual world for kids manages and cultivates its community by putting them at the center of every decision made on the snow-capped island of Club Penguin. This talk will explore how the Club Penguin community plays a leading role in the development of products, characters, storylines throughout the virtual world, the practices in place for communicating with players - inside and out of the game - and the unique philosophy that has helped build and shape one of the largest online communities on the Internet. |