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The Number One Educational Resource for the Game Industry

Session Name: 150 Million Penguins Can't Be Wrong: Managing the Virtual World of Disney's Club Penguin
Speaker(s): Nicole Thompson
Company Name(s): Disney's Club Penguin
Track / Format: Customer Experience

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Nicole Thompson, executive producer of Disney's Club Penguin, offers a behind-the-scenes look at how the Internet's largest virtual world for kids manages and cultivates its community by putting them at the center of every decision made on the snow-capped island of Club Penguin. This talk will explore how the Club Penguin community plays a leading role in the development of products, characters, storylines throughout the virtual world, the practices in place for communicating with players - inside and out of the game - and the unique philosophy that has helped build and shape one of the largest online communities on the Internet.

GDC Online 2011

Nicole Thompson

Disney's Club Penguin

free content

Customer Experience

Business & Marketing