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|Session Name:||How Zynga Created Performance Analytics for Web Games|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||A live game that has fast performance keeps players happy, and games that have happy players enjoy higher revenues more often than not. But in the rapidly changing and diverse environment of casual social games, it is increasingly difficult to predict and understand performance, and harder still to know what is causing regressions. The key to improving performance lies in collecting and acting on quality data from your players. Join David Grunwald, principal software engineer at Zynga, as he explores the ways to improve processes and architecture for measuring game performance, and learn how to diagnose and fix issues to keep players happy and coming back.|