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|Session Name:||Game Design Is Business Design|
|Company Name(s):||Quarter Spiral|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||The game industry has changed. A rapid shift is underway as we move from a packaged goods-dominated past to a digital, free-to-play dominated present. More players than ever enjoy the widest range of games of any time in our industry's history. In this new world, the designer's role has changed dramatically. The successful designers of our digital present are not only masters of fun, but also masters of business models and monetization. This lecture will talk about the changing role of game designers and present case studies of how they can successfully apply business design to their practice.|