| Session Name: | The Power of Adaptive Marketing for Games |
| Speaker(s): | Jay Cohen |
| Company Name(s): | Playnomics |
| Track / Format: | Smartphone & Tablet Games |
| Overview: | The future of adaptive marketing is playing out, right now, in the mobile and social games industry. The advent of connected devices and data-targeting has turned games into real-time marketing services, where every interaction with a player is a unique opportunity to engage them. In this session, Playnomics chief revenue officer Jay Cohen will share strategies and mechanics to create meaningful retention by using targeted, adaptive, personalized marketing. |
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