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|Session Name:||Marketing and Monetization for Mobile Indies: Lessons from the Trenches|
|Company Name(s):||Execution Labs|
|Track / Format:||Smartphone & Tablet Games|
|Overview:||Getting useful marketing and monetization data is incredibly difficult for indie devs these days. Most mobile developers and publishers guard game data with their lives, because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams inside gaming incubator and accelerator Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on iOS and Google Play.|