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The Number One Educational Resource for the Game Industry

Session Name:

The Power of Adaptive Marketing for Games

Overview:

The future of adaptive marketing is playing out, right now, in the mobile and social games industry. The advent of connected devices and data-targeting has turned games into real-time marketing services, where every interaction with a player is a unique opportunity to engage them. In this session, Playnomics chief revenue officer Jay Cohen will share strategies and mechanics to create meaningful retention by using targeted, adaptive, personalized marketing.

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  • GDC Next 2013
  • Jay Cohen
  • Playnomics
  • free content
  • Smartphone & Tablet Games
  • Smartphone / Tablet Games