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|Session Name:||Data Gone Wrong: Bad Tests, Terrible KPIs and Other Pitfalls|
|Track / Format:||Smartphone & Tablet Games|
|Overview:||In the last five years, data analysis, A/B testing and predictive modeling have transitioned from an afterthought to a given in the game industry. Data can be invaluable in understanding the player and making decisions, but it can just as easily lead us astray. This session will expose common mistakes and pitfalls, both technical and emotional, as well as provide practical guidance on how to improve the rigorousness of your tests and the quality of your data.|