Session Name: | Marketing and Monetization for Mobile Indies: Lessons from the Trenches |
Speaker(s): | Keith Katz |
Company Name(s): | Execution Labs |
Track / Format: | Smartphone & Tablet Games |
Overview: | Getting useful marketing and monetization data is incredibly difficult for indie devs these days. Most mobile developers and publishers guard game data with their lives, because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams inside gaming incubator and accelerator Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on iOS and Google Play. |