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|Session Name:||Designing Games for Fun and Profit: A Diner Dash Rush Retrospective|
|Track / Format:||Smartphone & Tablet Games|
|Overview:||Leveraging decades of industry experience and his work in re-inventing the all-time, classic time management game Diner Dash Rush, PlayFirst creative director Tom Hall will illuminate the opportunities and obstacles that developers face in creating clever monetization schemes that don't detract from gameplay, but rather add true value and entertainment for players. Tom will share pointed, insightful details from the development, launch and results of Diner Dash Rush, a modern-day re-imagining of the classic game. These will include an overview of the creative process behind the game, the twin goals of providing exciting mechanics and effective monetization, and the results of this successful collaboration between game design and business.|