|Marketing and Monetization for Mobile Indies: Data from the Trenches
|Track / Format:
|Smartphone & Tablet Games Summit
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|Getting useful marketing and monetization data is incredibly difficult for small developers these days. Most mobile developers and publishers guard game data with their lives because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams at gaming talent platform Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on Apple's App Store and Google Play.