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The Number One Educational Resource for the Game Industry

Session Name: Doing it Live: Postmortem on a Nine Month Soft Launch
Speaker(s): Seth Sivak
Company Name(s): Proletariat Inc
Track / Format: Production

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Overview: World Zombination, an editor's choice strategy game on iOS, spent nine months in soft launch before going live worldwide. During that time the game tripled day seven retention and was able to quintuple lifetime value. This talk recounts the features added and the experience of the team going through the geolocked beta process leading up to a worldwide launch.

GDC Europe 2015

Seth Sivak

Proletariat Inc

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