|Doing it Live: Postmortem on a Nine Month Soft Launch
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Did you know free users get access to 30% of content from the last 2 years?
|World Zombination, an editor's choice strategy game on iOS, spent nine months in soft launch before going live worldwide. During that time the game tripled day seven retention and was able to quintuple lifetime value. This talk recounts the features added and the experience of the team going through the geolocked beta process leading up to a worldwide launch.