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|Session Name:||'Guild Wars 2: Heart of Thorns'- Iterative MMO Development at Scale|
|Speaker(s):||Sonya Wolfram, Amy Liu|
|Company Name(s):||ArenaNet, Inc., ArenaNet, Inc.|
|Track / Format:||Production|
|Overview:||Get a look into how ArenaNet managed the iteration cycle and feedback loops used during the development of Guild Wars 2: Heart of Thorns, the first expansion to the multimillion-selling MMO. ArenaNet Producers Sonya Wolfram and Amy Liu give an in-depth review and share takeaways from the production practices applied to continually iterate and polish content for the final product. This session provides profound insight into how an established organization can scale up fast iteration across multiple types of teams that are all working toward the same goal: delivering high quality game content, and in the case of Heart of Thorns, continuing to expand the ever-changing world of Tyria for millions of players around the world.|