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|Session Name:||Deconstructing China: New Opportunities for Western Developers|
|Track / Format:||GDC Mobile Summit|
Past the market analysis and general insights, and the news of the global powerhouse Chinese companies buying up coveted western developers, what else is there? Lots! In this session, you can get some practical suggestions on how best to participate in the largest gaming market in the world. Learn more about: a) how to find and work with a Chinese publisher, along with the benefits and pitfalls, b) how to enhance monetization of your Asian users, and c) why companies like ZPLAY might be shopping for western developer M&A opportunities as well. This session will also cover important new publishing regulations.