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|Session Name:||The Schema is Mightier than the Sword: How Player Cognition Predicts Gaming Behavior|
|Company Name(s):||DigiPen Institute of Technology|
|Track / Format:||UX Summit|
|Overview:||Cognitive science offers many insights into human information processing. Schemas about gaming typically form during player experiences, and numerous examples from contemporary video games will be presented to demonstrate how these mental frameworks can be applied to better understand player behavior. This talk will introduce several fundamental aspects of cognitive science to game industry professionals, along with opportunities for the audience to "test" their own schema frameworks for attitude formation, decision making, and memory.|