You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Art Direction Summit: Building a Visual Identity: An Art Direction Framework


Building the art direction of a game goes a lot farther than creating key art! This much is obvious, but how does one go about building the visual identity of a new game and its universe? This talk aims to demystify this question and help you gain insight with a comprehensive art direction framework built upon artistic, creative, technical and marketing considerations. The main discussion points and tools will focus on establishing the art pillars of a game, building its visual identity and articulating it through a solid and appealing art direction.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • Game Developers Conference 2023
  • Genevieve Routhier
  • free content
  • Art Direction Summit
  • Visual Arts