Session Name: | Art Direction Summit: Building a Visual Identity: An Art Direction Framework |
Speaker(s): | Genevieve Routhier |
Company Name(s): | EA DICE |
Track / Format: | Art Direction Summit |
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Overview: | Building the art direction of a game goes a lot farther than creating key art! This much is obvious, but how does one go about building the visual identity of a new game and its universe? This talk aims to demystify this question and help you gain insight with a comprehensive art direction framework built upon artistic, creative, technical and marketing considerations. The main discussion points and tools will focus on establishing the art pillars of a game, building its visual identity and articulating it through a solid and appealing art direction. |