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The Number One Educational Resource for the Game Industry

Session Name: Art Direction Summit: Building a Visual Identity: An Art Direction Framework
Speaker(s): Genevieve Routhier
Company Name(s): EA DICE
Track / Format: Art Direction Summit

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Overview: Building the art direction of a game goes a lot farther than creating key art! This much is obvious, but how does one go about building the visual identity of a new game and its universe? This talk aims to demystify this question and help you gain insight with a comprehensive art direction framework built upon artistic, creative, technical and marketing considerations. The main discussion points and tools will focus on establishing the art pillars of a game, building its visual identity and articulating it through a solid and appealing art direction.

Game Developers Conference 2023

Genevieve Routhier


free content

Art Direction Summit

Visual Arts