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200-Million Players Can't Be Wrong: Lessons Learned From 10 Years of 'Beach Buggy Racing'

Overview:

In the decade since its launch, Beach Buggy Blitz and its two sequelsBeach Buggy Racing and Beach Buggy Racing 2have been played by over 200 million people worldwide on iPhones, Kindle Fires, consoles, PCs, and Tesla cars. Self-published and promoted without any paid user acquisition, the Beach Buggy franchise has grown to support our small independent studio through 10 years, two economic downturns, and a global pandemic.And yet, chances are, you may have never heard of these games.In this franchise postmortem, Vector Unit CEO and Creative Director Matt Small will lay out the lessons learned and mistakes made over 10 years of Beach Buggy development, publishing and promotion.

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