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|Session Name:||Transmedia: The New Vanguard of Fiction|
|Company Name(s):||Ground Zero Productions|
|Track / Format:||Game Narrative Summit|
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|Overview:||Flint Dille, two-time Story of the Year winner and co-author of the Ultimate Guide to Videogame Writing and Design will speak on transmedia storytelling. In the past, story in a videogame was contained solely inside the game. Now, in a post iPad, Facebook, SmartPhone universe, plot, characters and world should live and grow outside the game. Writers, developers, publishers and intellectual property managers are now collaborating to leverage story, art and game assets into digital comics, audio downloadables, machinima and even ARGs in order to enhance, refresh and advance their brands, worlds and characters in order to stay current in the 24/7 cross-platform media environment.|