You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

From Story to Universe: 10 Best Practices for Transmedia Franchise Design


Does your IP have what it takes to succeed as a vast transmedia franchise? What made Star Wars, Buffy the Vampire Slayer, Assassin's Creed, Twilight, soap operas, American Girl, The 39 Clues, professional wrestling, LOST, Glee and Doctor Who so successful - and what was missing from Avatar and Iron Man that could have made them even bigger hits? This talk highlights ten key best practices crucial to the world's most successful entertainment franchises - and how to use them to help build your IP into a transmedia phenomenon.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Online 2011
  • Geoffrey Long
  • Microsoft
  • free content
  • Game Narrative Summit
  • Game Narrative