You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name:

From Spark to Success: How Customer Influence Revolutionized City of Heroes


Conventional wisdom says, "Build your MMO from the ground up with your business model in mind." Yes, you should. So why would the longest-running comic inspired MMO in the world even consider a change in business models when it has seen success in its subscription service? This session takes a detailed look at the process that NCsoft and Paragon Studios took to evolve the award-winning City of Heroes to a different business model, beyond free-to-play versus subscription service. Senior Vice President of Brand & Business Strategy, Ross Borden, will cover the design and technical challenges involved, the team's commitment to player choice and better service, as well as how focus groups with current players helped shape what became one of the most innovative and widely welcomed business model changes in the MMO market.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Online 2011
  • Ross Borden
  • NCsoft West
  • free content
  • Customer Experience
  • Business & Marketing