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Session Name: Making Your Virtual Goods Collectible
Speaker(s): Derrick Morton
Company Name(s): FlowPlay
Track / Format: Free to Play Design & Business Summit
Overview: Digital goods and virtual currencies are now the de facto business model for most of the world's most successful games. FlowPlay has taken this a step further by creating the concept of digital collectibles - virtual items that are one part cosmetic, one part gameplay advantage, and one part financial investment for the player. Derrick Morton, FlowPlay's CEO, will take you through their business to demonstrate what drives the sales of these items, and how they created a multimillion dollar business around them.

GDC 2013

Derrick Morton


free content

Free to Play Design & Business Summit