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Session Name: Dark Patterns: How Good UX Can Be Bad UX
Speaker(s): Anisa Sanusi
Company Name(s): Frontier Developments
Track / Format: UX Summit
Overview: What happens when good UX design principles are being applied, but are chosen for the wrong reasons? Should it still be considered "good"? A "Dark Pattern" is a user interface that has been carefully crafted to mislead players into behaviors that are detrimental to their experience but highly effective for monetary gain. This session explores what "Dark Patterns" are, and a look at how good (effective) UX design could lead to a bad (unethical) UX result, and why game developers and UX designers must strive to avoid it.

GDC 2017

Anisa Sanusi

Frontier Developments

free content

UX Summit