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|Session Name:||The Diary of a Modern PR Campaign: How to Plan Your Game's Promotion|
|Company Name(s):||Future Friends Games|
|Track / Format:||Business & Marketing|
|Overview:||While game PR campaigns used to follow roughly the same review cycle, many of the current industry changes like Early Access, Streamers/Youtubers, open development, summer sales and vastly increased number of game releases have completely transformed the variety and pillars of a modern PR planning. This talks aims to highlight current challenges of PR planning and provide best practice examples to show how these challenges can be overcome. The talk also entails practical elements including recommendations on tools, rough timelines and checklists to consider for each stage of the campaign.|