| Session Name: | Mobile Game Launch Best Practices: From Soft Launch to Working with the Platforms |
| Speaker(s): | Kevin Flynn, Lucas Gonzalez |
| Company Name(s): | Mobile Game Partners, Zeptolab |
| Track / Format: | GDC Mobile Summit |
| Overview: | Thousands of games are submitted to the App Store and Google Play every single week. Sometimes the difference between a successful game and a failure will come down to how the game was launched. This session will detail best practices to launch your game worldwide, covering soft launches, launch timing, submission to the platforms, and how to communicate with both Apple and Google. |
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