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|Session Name:||$0 to $1 Million: The Raw Numbers Behind Indie Success|
|Speaker(s):||Richard Atlas, Tanya X. Short|
|Company Name(s):||Clever Endeavour Games, Kitfox Games|
|Track / Format:||Business & Marketing|
|Overview:||No more vague claims and murky charts, let's talk data! How much do indies pay themselves, really? When do they use revenue share versus salaries? Where does their money really come from? (Hint: it's not all from game sales!) What's their burn rate? How do they decide their budget when the bank account is dry? This talk will compare and contrast the strategies of Kitfox Games and Clever Endeavour, two indie studio case studies that appear to have a lot in common, until you look at their business approaches. So let's look at those numbers!|