| Overview: |
Creating an open world is hardespecially when that open world needs an appropriate level of signage, branding, landmarks, and road markers. With over 400 fictional brands on display, Saints Row's Santo Ileso needed a new category of artist to name, design, and place most of the signs around town... and do their best to manage the rest. The context trtist is responsible for it all. This talk covers what a context artist is, how the position came to be, how it evolved throughout the project, and how it may be a position other teams need for their next worlds.
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