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Session Name:

Independent Games Summit: 'Unpacking' Fan Expectations and Driving Engagement Post-Launch


Unpacking has had an incredibly busy year since its launchand, as a result, its social and community needed to develop a more robust plan to manage things. How can someone thread the needle between communicating to the fans that the game is complete as-is, but also keep them engaged for new announcements, like additional platforms and merchandise? In this talk, Unpacking community and social media manager Emily Hummel will discuss steps you can take to plan out what things look like after launchincluding how to determine if you need additional helpand sharing tools like templates and calendars that help make that easier. She'll also cover managing the shift from pre-and-post launch in Discord and on social media platforms like Twitter and TikTok, and how creative experimentation can keep fans new and old engaged in new ways.

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