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The Number One Educational Resource for the Game Industry

Session Name: Building a Successful Business After Launch through Rapid Iteration
Speaker(s): Brett Durrett
Company Name(s): IMVU
Track / Format: Live

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Overview: Online games, social applications and virtual worlds dont stop development after launch. Understanding customer behavior and iterating on your product is critical to growing your business, so achieving a process that decreases this iteration time greatly improves your chance of success. By creating systems that utilize A/B testing, instant customer metrics and a sophisticated deployment process IMVU is able to shorten this iteration loop and deploy new software to production up to 50 times per day. This session demonstrates real-world examples of these systems and explains a process for deploying them, even after launch.

GDC Online 2010

Brett Durrett


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Social / Online Games