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|Session Name:||Building a Successful Business After Launch through Rapid Iteration|
|Track / Format:||Live|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Online games, social applications and virtual worlds dont stop development after launch. Understanding customer behavior and iterating on your product is critical to growing your business, so achieving a process that decreases this iteration time greatly improves your chance of success. By creating systems that utilize A/B testing, instant customer metrics and a sophisticated deployment process IMVU is able to shorten this iteration loop and deploy new software to production up to 50 times per day. This session demonstrates real-world examples of these systems and explains a process for deploying them, even after launch.|