The most popular intellectual properties in the world are those that work not only in one medium but several. At one time, these licensing juggernauts that function from a common base to reach out to fans in the form of games, books, TV, film, toys, and dozens of other kinds of merchandise grew organically from their original sources, but today's IPs are built to succeed from the ground up. Learn how this has been done and how you can use that knowledge to create your own stories designed to explode across all media.