In "The New World", we'll examine the possibilities and pitfalls of expanding storytelling beyond the core game and across a variety of established and emerging media--manuals, collector's editions, marketing campaigns, ARGs, and more. Using case studies on Portal, Portal ARGs and the Halsey journal from Halo: Reach, Aaron will explore the potential of engaging players across multiple channels of communication, and why we, as storytellers, must embrace transmedia as an essential component of narrative development.