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|Session Name:||Kids & Mobile: Monetizing in a Freemium World|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||In Kids & Mobile: Monetizing in a Freemium World, Nancy MacIntyre (Fingerprint CEO) will address the challenges and provide new thinking on how to market kids' apps, plus present key learnings and new opportunities for developers based on the Samsung Kids' Play & Learn Content Initiative (http://www.fingerprintplay.com/callforcontent/). She will discuss the perfect storm for marketing/selling mobile games, how to leverage freemium to drive to profitability, how to be the ideal dev partner and ultimately, how to define success in the kids' app marketplace.|