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|Session Name:||'Adventure Capitalist' Postmortem or: How Hyper Hippo Learned To Stop Worrying and Love Game Operations (presented by PlayFab)|
|Speaker(s):||Matthew Augustine, James Gwertzman, Kevin Yockey|
|Company Name(s):||PlayFab, Inc., PlayFab, Inc., Hyper Hippo Productions, Ltd.|
|Track / Format:||Programming|
|Overview:||This collaborative post-mortem session explores the evolution of the live-operations strategy behind Hyper Hippo's hit 1M+ DAU game, AdVenture Capitalist. Initially, AdCap's opportunities for live-ops were limited because the game had launched with no back-end servers. After integrating PlayFab's powerful back-end operations platform, however, Hyper Hippo was able to boost monetization and retention by running live events, changing content on the fly, targeting player segments, and more. Learn how Hyper Hippo leveraged PlayFab services such as authentication, player profiles, content management, in-game commerce, messaging, advertising, and analytics, among others.|