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|Session Name:||Mid-Core Monetization on Mobile: Deconstructing Game of War|
|Track / Format:||Business, Marketing and Management|
|Overview:||The maturing mobile market has made it possible for games with less casual audiences to rise to the top of the grossing charts. This talk will pinpoint game design and monetization techniques that are well suited for mid-core mobile games. It will do so by deconstructing the biggest mid-core strategy success on the western mobile market's Game of War: Fire Age.|